The Best Brow Gel That Actually Lasts & Holds

Tired of brow gels that just don’t cut it? Meet your new go-to: a brow gel that’s truly a game-changer. Crafted with an artistry POV, it shapes and sets every single hair in place, keeping your brows looking flawless from morning to night.

What to Consider When Choosing a Brow Gel

When it comes to choosing the perfect brow gel, it’s all about finding the right formula. You already know you want a gel that actually holds your brow hairs in place all day. But it’s just as important that it dries down to a clear, undetectable finish—because nobody wants clumps or flakes showing up.

It’s best to steer clear of any ingredients that could irritate your skin or dry out your brow hairs, like parabens and phthalates. Instead, look for gels infused with nourishing ingredients that support healthy skin and brows. The best brow gels not only tame unruly hairs but also keep your brows looking and feeling their best.

And here’s a tip that’s easy to overlook: the applicator matters just as much as the formula. Even the best gel won’t perform well if the brush isn’t up to par. Make sure the applicator allows for smooth, precise application so you can shape and define your brows with ease.

With the right formula and the perfect applicator, achieving flawless brows has never been easier.

Major Brow Lamination Gel

Our Major Brow Lamination Gel is an innovative brow gel that holds hair in place all day long. Inspired by the laminated look, this formula imparts a sleek, high-shine finish that doesn’t flake or create uneven buildup. 

The fine bristle comb applicator is carefully designed to evenly coat every single hair, ensuring precise application and effortless shaping. Apply with an upward motion, then allow the gel to become tacky before using the back of the applicator to press the brows in place. This technique helps to lock in your shape for a natural, yet sleek look. Plus, it’s formulated with nourishing ingredients and free of parabens or phthalates. 

Major Brow Shaping Wax

Our Major Brow Shaping Wax is a buildable formula that provides a perfectly pushed-up, feathered, and full brow that won’t budge with a strong yet flexible hold. With just a few upward strokes, you can achieve a gorgeous full and feathered brow that won’t budge.

The wax gives you a strong yet flexible hold. Activate with water or a setting mist before coating a spoolie with a small amount of formula. Take your time brushing through your brows in an upward and outward motion to define your shape. Just like with the gel, you’ll want to press the hairs flat into place for optimal longevity, using the side of the spoolie to freeze in your look. 

Our formula is also designed to enhance brow health with growth peptides, olive oil, and glycerin, which condition while promoting the growth of healthy, strong hairs. The cruelty-free, phthalate-free, and paraben-free wax also comes in both a clear and tinted option. 

Artistry Tips for Building a Brow Routine

Both of these products are essentials on their own. That said, to really maximize the hold and shape, we recommend using the Major Brow Shaping Wax and the Major Brow Lamination Gel together. 

Start with the wax. Once it dries, you can work the gel into your brows, following the shape you created with the wax. The result? High-shine, pushed up brows that stay in place all day long. 

Pro tip: do this all before applying foundation. That way, you can remove any excess product without disturbing your base makeup. 

Whether you’re using the gel, the wax, or both products together, we recommend locking in your look with a setting spray. This will further improve the longevity of your brow shape, and will also keep your full makeup fresh throughout the day.