The formula is vegan, cruelty-free, and gluten-free, and it leaves out parabens, phthalates, talc, sulfates (SLS and SLES), and fragrance. Notable inside: sodium hyaluronate for hydration, a stabilized vitamin C derivative, and vitamin E.

Dual-Ended Concealer Brush

Two ends, two jobs. The small domed side places product precisely for undereye work and spot-concealing, and the larger round side diffuses and softens the edges for an airbrushed finish. It is the fastest way to build coverage without pushing the formula into creases. Available on its own or bundled with the concealer in the online exclusive brightening set.

How to Find Your Concealer Shade

Shades are organized into five depth families, Fair, Light, Medium, Tan, and Deep, then differentiated by undertone within each family. Undertone is the part most people skip, and it is the reason a technically correct depth can still look grey or ashy under the eyes.

• Rosy and Peachy shades counteract blue and purple shadows, which is why they tend to work well for undereye brightening.
• Golden and Apricot shades warm up areas that read dull or sallow.
• Neutral shades sit between the two and are the safest choice when you want the concealer to disappear into foundation rather than brighten.

If you are matching to your foundation, go a half step to one step lighter for the undereyes and stay true-to-match everywhere else. Not sure where you land? Take the concealer shade match quiz, or read our guide to determining your skin tone and undertone first.

Where to Apply Concealer Beyond the Undereyes

This is where Patrick's approach differs from standard concealing. He treats the formula as a light-placement tool, not just a cover-up. Beyond the undereye triangle, apply it to the smile lines, the chin, and the peak of the forehead to bring dimension forward and lift the center of the face. Used this way, concealer does some of the work you would otherwise ask of a highlighter, and it keeps the whole complexion looking lit from the inside rather than layered on top.

How to Apply Concealer Without Creasing

1. Prep the undereye. Hydrated skin holds concealer better, and dry skin is what pulls the formula into fine lines.
2. Place, do not paint. Use the small domed end of the brush to dot product only where you see shadow, usually the inner corner and the deepest part of the hollow.
3. Blend outward with the larger end using pressing motions rather than dragging. Pressing melts the edges without moving the coverage off the spot that needs it.
4. Build only where you need it. A second thin layer on one area beats a thick single layer across the whole undereye.
5. Set lightly, if at all. Because the finish is already soft-blur, heavy powder over the top is usually what creates the creased look people are trying to avoid.

For a full walkthrough, see 5 steps to cover dark under-eye circles with makeup.

Build the Rest of the Complexion

Concealer is one step. Pair it with a foundation matched to your skin type, then browse the full face makeup range for contour, blush, and highlighter to finish the look.