We believe that beauty brings you out
To be yourself, to find your voice, to be seen. Patrick Ta Beauty was founded with the mission of empowering everyone to build their confidence through beauty.
DECADES OF ARTISTRY AND KNOWLEDGE
Celebrity makeup artist Patrick Ta, alongside established product specialist Rima Minasyan and seasoned entrepreneur Avo Minasyan, launched Patrick Ta Beauty in 2019. Together, they shared a vision of creating an incomparable cosmetics line rooted in Patrick's decades of artistry and innovation. By joining forces and sharing their unique areas of expertise, our founders have made Patrick Ta Beauty one of the fastest growing brands industry wide.
CELEBRITY MAKEUP ARTIST, PATRICK TA
Patrick Ta is one of the most sought-after makeup artists for today’s generation of musicians, models, and actresses known for his signature red-carpet glow, viral techniques, and charismatic presence on social media. As a proud first generation Vietnamese American, Patrick learned drive, resilience, and the value of hard work from his family. However, growing up, he lacked confidence and a feeling of belonging. It was beauty that brought Patrick out into the world, where he found his people and his purpose—empowering others through his artistry. Patrick is consistently recognized as one of beauty’s leading trendsetters and tastemakers.
THE PATRICK TA BEAUTY DIFFERENCE
INNOVATION INSPIRED BY ARTISTRY
We reimagine makeup and the ritual of getting ready by transforming Patrick’s on-set creativity and expertise into cutting-edge formulas, formats, and tools you didn’t know you needed.
EXPERTISE MADE EFFORTLESS
We break down everything from red-carpet looks to Patrick’s techniques, and we always let you in on his latest beauty secrets. It’s the next best thing to being in Patrick’s glam chair.
UNAPOLOGETIC LUXURY & GLAMOUR
We elevate everyday essentials to create rich product experiences that bring romance and glamour to your vanity, and apply luxuriously on the skin.
OUR COMMUNITY
Patrick’s clients have always felt like family. As the brand has grown, that family has grown into an incredible Patrick Ta Beauty community that inspires, educates, and encourages each other to try new techniques, share beauty secrets, and continue to build each other’s confidence through beauty.
PRESS AND AWARDS
We’re honored to be recognized by renowned editors and publications in the beauty world and beyond.
