Does Lip Plumping Gloss Actually Work?

Want a fuller pout without booking an appointment for injectables? Lip plumping gloss promises exactly that, and the real question is simple: does lip plumping gloss actually work?

5 Steps To Cover Dark Under-Eye Circles With Makeup

Dark under-eye circles are notoriously difficult to cover up. The good news? Effectively camouflaging dark circles isn’t actually too complicated – you just need the right products and a few expert...

How To Determine Skin Tone & Undertone

If something seems off about your makeup look, it might have to do with your skin’s natural tones. Knowing exactly what skin tone and undertone you are working with is essential for choosing makeup...

Essential Makeup - Beginners Guide

All that a makeup beginner needs to unlock their artistry is the right tools – as well as a bit of guidance. This is our ultimate guide on how to apply makeup for beginners looking to create a seam...

How To Choose an Eyeliner For Your Eye Color

Using the concept of color theory, we’ve created the ultimate guide on how to find the best eyeliner for your eye color. It’s the tried-and-true expert method for creating eye-catching makeup looks. 

What is the Best Blush for Darker Skin Tones?

Blush can make or break your beauty look, so finding the best blush for your complexion is essential. These pro makeup tips will help you find the perfect blush for darker skin. 

What Is Lip Balm?

Lip balm is a soft, wax-like substance you apply to your lips to moisturize them, relieve chapping, and protect against dryness caused by wind, cold, and dry air. At its core, it is a hydrating pro...

Where to Apply Blush According to Your Face Shape

Master the art of placement for a perfectly sculpted, lifted look.

Patrick Ta's Contour Artistry Stick: What It Is and How To Use It

A contour stick is a slim, twist-up cream product that lets you place definition directly on the skin, then blend it out with a brush. Because the product goes exactly where you draw it, a stick gi...