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We believe that beauty brings you out.
To be yourself.
To be seen.
It can take you from Invisible to Unstoppable.
Insecure to Empowered.
Self-conscious to Self-confident.
It begins with a feeling that starts with you.
Because what brings you out always comes from within.
And that’s what makes you beautiful.
First generation Vietnamese American
“Beauty has allowed me to be myself, it’s
allowed me to find my voice. I wanted to
use this campaign to give first
generation Americans a platform for
their voices to be heard.”
First generation Mexican and El Salvadoran American
“I never thought that I could be a model,
because I never saw girls that looked like
me. My family were my biggest beauty
inspirations. Makeup has allowed me to
express my Latina culture.”
First generation Chinese American
“It wasn't one moment that led me to become
proud of my Chinese identity overnight.
It's really this entire journey of navigating who I was
in a bicultural world, such as the way I
pronounce my last name.”
First generation Ugandan and
South Sudanese American
“Being from the two different cultures
and having to assimilate to two different
things, that was hard on my confidence.
Once I realized that I was never gonna fit
in, I kinda loved that. I’m a star.”
First generation Ukranian American
“I very much wanted to fit in. Rather than
feel invisible, I always felt like I stood out.
I barely knew how to speak English, my
accent was very strong, and I didn’t start
fully feeling confident until later in life.”
@patricktabeauty
@patricktabeauty
