PATRICK TA
First generation Vietnamese American“Beauty has allowed me to be myself, it’s allowed me to find my voice. I wanted to use this campaign to give first generation Americans a platform for their voices to be heard.”
BEAUTY THAT BRINGS YOU OUT
To be yourself, to find your voice, to be seen. Patrick Ta Beauty was founded with the mission of empowering everyone to build their confidence through beauty.
SARITA
First generation Mexican and El Salvadoran American"I never thought that I could be a model, because I never saw girls that looked like me. My family were my biggest beauty inspirations. Makeup has allowed me to express my Latina culture"
SHANNON
First generation Mexican and El Salvadoran American"It wasn't one moment that led me to become proud of my Chinese identity overnight. It's really this entire journey of navigating who I was in a bicultural world, such as the way I pronounce my last name"
ROSELINE
First generation Ugandan American"Being from the two different cultures and having to assimilate to two different things, that was hard on my confidence.Once I realized that I was never gonna fit in, I kinda loved that. I'm a star."
Lera
First generation Ukrainean American"I very much wanted to fit in. Rather than feel invisible, I always felt like I stood out.I barely knew how to speak English, my accent was very strong, and I didn't start fully feeling confident until later in life"
Celebrity make-up artist
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PATRICK TA
Patrick Ta is one of the most sought-after makeup artists for today’s generation of musicians, models, and actresses known for his signature red-carpet glow, viral techniques, and charismatic presence on social media.
As a proud first generation Vietnamese American, Patrick learned drive, resilience, and the value of hard work from his family. However, growing up, he lacked confidence and a feeling of belonging. It was beauty that brought Patrick out into the world, where he found his people and his purpose—empowering others through his artistry. Patrick is consistently recognized as one of beauty’s leading trendsetters and tastemakers.