The Best Hydrating Lip Balm For Dry & Chapped Lips

The best hydrating lip balm should do more than coat the lips. It should actively restore moisture, smooth texture, and provide lasting comfort.

Patricks Technique for Concealer

Patrick’s technique for concealer stands out because it’s thoughtful, controlled, and rooted in artistry rather than shortcuts.

How To Apply Blush On An Oval Face

A blush technique that complements your face shape is essential for a harmonious makeup moment. Here’s our complete guide on how to apply blush for an oval face for an always-glowy, gorgeously scul...

How To Apply Blush On A Round Face

Customizing your blush placement to your face shape is one of the easiest ways to enhance your natural features.

Where To Apply Blush According To Your Face Shape

Whether your features are soft and rounded, angular and defined, or somewhere in between, we have all the tips and tricks on how to apply blush to enhance your face shape.

How To Make Your Blush Last All Day

Tired of your blush fading by lunch? With the right products, expert application methods, and a few simple tricks, you can create a cheek look that stays radiant from morning until night.

Do You Contour Before or After Foundation?

You can contour either before or after applying foundation. It all comes down to the look you want to create and your makeup preferences. 

What is Contour in Makeup?

So…exactly what is contouring? Consider this your expert guide on all things contour. Let’s talk about everything you need to know about this transformative makeup product, including how to apply c...

What are the Different Types of Blush?

Blush is the finishing touch that brings any makeup look to life. But with so many formulas available, how do you know which one is right for you? Here’s a guide to the different types of blush, ho...