Articles

How To Create A Natural Makeup Look

We love a bold beauty moment, but natural makeup looks are equally as gorgeous. For those moments when you’re after a softer, more subdued beauty vibe, follow this guide on how to do natural makeup...

5 Steps To Cover Dark Under-Eye Circles With Makeup

Dark under-eye circles are notoriously difficult to cover up. The good news? Effectively camouflaging dark circles isn’t actually too complicated – you just need the right products and a few expert...

How To Contour & Highlight Based On Your Face Shape

Have your attempts to contour and highlight led to results that just look…off? There’s a good chance you aren’t taking your face shape into consideration.  Knowing how to contour your face based on...

Where & How To Apply Highlighter Makeup

A touch of highlighter can make all the difference in your beauty routine. Enhance your makeup with this guide on where and how to apply highlighter for a luminous look.   Different Types of Highli...

Foundation vs Concealer: When & How To Use Each Product

Every good makeup look starts with a beautiful base—which can only be achieved with the right foundation and concealer. And we’re here to help you find yours. What is Foundation? A foundation crea...

The Art of Face Contour for Beginners

We get it… contouring can be intimidating, but even beginners can perfect this skill with a step-by-step tutorial, the highest quality products, and all the right tools. Here’s everything you need ...

Does Lip Plumping Gloss Actually Work?

Are plumping glosses actually doing anything, or are they too good to be true? Well, we did some research, and we’re happy to report that lip-plumping glosses can give you a (temporarily) fuller po...

How to Choose a Foundation Color for Your Skin Tone

One thing is universally true in the makeup world: every beauty aficionado needs a foundation that perfectly matches their complexion. Consider this your ultimate guide on how to pick the right fou...

Makeup For Oily Skin: Tips For Lasting Wear

Unfortunately, dealing with makeup that slides off the face by noon is an all-to-common oily skin woe. The good news: if you have oily skin, you aren’t destined to a life of short-lived beauty look...

How to Build Your Base Complexion Like a Pro

Perfecting your base complexion routine is essential for making the most of your makeup artistry. Consider this your ultimate guide on how to build your base complexion like a pro.   Understanding ...